Digital Campaign Specialist

Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps as well as for customer facing mobile apps
Develop plug & play region campaigns with content to support at MO level to fast track HOL results in the region
Propose action plans, execute and manage the digital marketing tactics across social media platforms, SEO, HOL and direct email marketing campaigns
Develop the annual campaigns nurturing programs and trigger events calendar in order to generate new enquires for HOL and nurture existing customers
Propose campaign’s budget to the head of digital marketing unit for review, amendment or approval
Conduct online advertising campaigns, perform A/B testing, analyze performance on daily basis and improve the ad’s results based on analytics in order to achieve campaign goals and objectives
Oversee effectiveness of data quality, quantity, and hygiene on the CRM system by checking the tool on daily basis, in order to determine and guide change to the Databases if needed
Develop and schedule the content for internet marketing, conversation calendars, WCMS pages, and build content libraries
Manage the day to day engagement on Social media
Execute day to day ORM activities
Examine search query behaviors on general or specialty search engines or other Internet-based content in order to improve Hilti’s ranking for non-branding keywords
Develop a digital marketing plan and campaigns for recruitment and employer branding to support HR
Support with any testing requirements for the website or mobi-site or mobi app
Research, analyse and report on regular basis, market and social media trends, in order to ensure adoption of the relevant latest technologies and campaign’s methods
Input into process improvement & automation for short term digital campaigns that have a hard sell focus
On-going alignment between various stakeholders
Input into local digital marketing plans
Job Details
Date Posted: | 2016-07-20 |
Job Location: | Dubai, United Arab Emirates |
Job Role: | Marketing/PR |
Company Industry: | Construction/Civil Engineering |
Preferred Candidate
Career Level: | Mid Career |
Degree: | Bachelor’s degree |
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