Digital Campaign Specialist

Develop integrated campaign strategies and set objectives and KPIs in alignment with marketing plans and roadmaps as well as for customer facing mobile apps

Develop plug & play region campaigns with content to support at MO level to fast track HOL results in the region

Propose action plans, execute and manage the digital marketing tactics across social media platforms, SEO, HOL and direct email marketing campaigns

Develop the annual campaigns nurturing programs and trigger events calendar in order to generate new enquires for HOL and nurture existing customers

Propose campaign’s budget to the head of digital marketing unit for review, amendment or approval

Conduct online advertising campaigns, perform A/B testing, analyze performance on daily basis and improve the ad’s results based on analytics in order to achieve campaign goals and objectives

Oversee effectiveness of data quality, quantity, and hygiene on the CRM system by checking the tool on daily basis, in order to determine and guide change to the Databases if needed

Develop and schedule the content for internet marketing, conversation calendars, WCMS pages, and build content libraries

Manage the day to day engagement on Social media

Execute day to day ORM activities

Examine search query behaviors on general or specialty search engines or other Internet-based content in order to improve Hilti’s ranking for non-branding keywords

Develop a digital marketing plan and campaigns for recruitment and employer branding to support HR

Support with any testing requirements for the website or mobi-site or mobi app

Research, analyse and report on regular basis, market and social media trends, in order to ensure adoption of the relevant latest technologies and campaign’s methods

Input into process improvement & automation for short term digital campaigns that have a hard sell focus

On-going alignment between various stakeholders
Input into local digital marketing plans

Job Details

Preferred Candidate

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