GM Commercial & Digital Marketing | eCommerce | Dubai – Al Futtaim Group

Job Listing No: 9740000

GM Commercial & Digital Marketing | eCommerce | Dubai – Al Futtaim Group

RetailThe foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE. Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008. In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region. – 837 stores in 18 countries- Occupies 5.6 million sq. ft. of retail space- 13,000 employees – Serves 30 million customers each yearAbout the Position
The General Manager, Commercial & Marketing oversees the commercial & marketing strategy for eCommerce and is fully accountable for leading customer and commercial activities across all Web channels for the overall Al Futtaim eCommerce business. These activities include:

* eCRM and Performance Marketing (Email, Display Advertising, Affiliates)
* Search Marketing – Paid and Organic Search (SEO)
* Planning and Delivery of the Online Promotional Calendar
* Digital Intelligence and Analytics
* Commercial strategy and P&L assessment for any new brand launching e-Commerce
* Managing relationships with Principles
* On-boarding of new Retail brands until the project kick off

 

The JH will also be accountable to lead, manage, coach and mentor a Digital Marketing team of up to 29 individuals 

This role reports directly to the Managing Director eCommerce, Al-Futtaim. The JH has full accountability for all commercial & digital marketing activities and plays an important and strategic role in helping to shape the development of the eCommerce business for Al-Futtaim across the MENA and SEA regions.

About You
 

Minimum Qualifications and Knowledge:

* Bachelor’s degree, or equivalent certification in Marketing, Retail Management or related field – a Masters or Qualified member of the Chartered Institute of Marketing (CIM) would be an advantage.
* Demonstrable experience and accountability in leading and managing Affiliate Marketing, SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Solid knowledge of website analytics tools (e.g., Coremetrics, Google Analytics, NetInsight, Omniture, WebTrends)

* Solid knowledge of internet technologies and the online advertising sales market

 

* Up-to-date with the latest trends and best practices in online marketing and measurement

 

Work Experience required

* 10+ years of extensive digital marketing experience at management level that can demonstrate a track-record in delivering advertising sales revenue targets that are not only achieved but exceeded. A highly motivated sales professional with a proven record of success across multi-platforms

* 12+ years of experience managing high performing teams
* Experienced in preparing, monitoring, analyzing and delivering detailed financial plans
* Highly developed written, verbal and presentation & interpersonal skills with the ability to communicate with stakeholders and colleagues at the highest level.

 

 

Job-Specific Skills:

* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* A good understanding of The Middle East / Asia

Job Details

Date Posted:2017-02-28
Job Location:Dubai, United Arab Emirates
Job Role:Management
Company Industry:Internet/E-commerce

Preferred Candidate

Career Level:Management

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