Manager – Campaign Analytics & Segmentation

Job Listing No: 9740000

Manager – Campaign Analytics & Segmentation

Synergy – Abu Dhabi – Seeking an Analytics expert with strong retail banking background. Good exposure to Data Mining, Decision Science & exposure to Neural Networks, Clustering, Decision Trees and Apriori and basic knowledge of SQL. Must be a Managerial level individual Role Consulting with the business units to understand key business challenges and opportunities, set key analytic direction, strategies and tactical plans. Work with marketing, products and technical teams to ensure analytic results are accurate and consistent, common metrics are established and maintained and full alignment of understanding is achieved across all parties. Use advanced analytics and modelling techniques to create models to achieve business objectives. Modeling Behavioural Analysis of Customer towards Channel usage, Spends Standardise Campaigns based of important parameters, such that time to market is minimum and conversions are better. Segmentation Liaise with Business groups to implementing the segment proposi… – Permanent – Full-time

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