VP of Brand, Digital & Loyalty

Job Listing No: 9740000

VP of Brand, Digital & Loyalty

MCG Associates – Dubai – The Company My client is a prestigious hospitality company operating hotels and restaurants across the world. The company is renowned for iconic developments and exemplary customer service. The Role The VP of Brand reports to the Chief Commercial Officer and is responsible for the sectors of Brand, Digital and Loyalty, including managing associated budgets, generating global marketing strategy and managing the team. Key Responsibilities Help define brand identify Increase market penetration and consumer awareness Lead the global brand communication’s strategy Development of brand platforms including mobile and digital Lead continued R&D of loyalty and partnership program Identify and execute specific customer insight and market intelligence projects Suitable candidates must have luxury / 5-star hospitality experience. Travel & Leisure… – Permanent – Full-time

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